Behind the Scenes

The Art of Jugaad

“Jugaad is a colloquial Hindi, Bengali, Marathi जुगाड, Punjabi and Urdu word, which has various meanings depending on […]

The Intuition Series

It was our first brainstorming session, and we knew we wanted to design a scarf that would be […]


Our founder, Sofiya Deva, comes from a family of immigrants and entrepreneurs. For as long as she can […]

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