Getting Serious About Sustainability With Lela Orr
At The Postcard Edit, we believe in the simple sentiment that we’re stronger together. And when it comes to sustainability, we’ve long felt that cooperation should be the primary instinct and competition, the secondary. That’s why we love partnerships with like minded brands and have collaborated with amazing businesses and marketplaces, like Olivela, Sudara and Armoire almost since our inception.
We also believe in the power of strong local networks and are proud to be one of the first designers in residence at Lela Orr’s Sept Studio in Trinity Groves.
To Dallasites, Lela’s is a familiar name. Not only is she a Project Runway alum, but her ethical luxury brand, Ferrah, earned her FGI’s Rising Star award for Dallas earlier this year.
Our favorite thing about Lela though is her passion for zero waste, and her kind heart. Lela has used her platform to spotlight other sustainably minded designers, and her brick and mortar outpost Sept Studios is the well lit equivalent of a candy store for ethical fashion junkies.
Featuring one of a kind pieces and accessories from a handpicked collection of designers, Sept is proof that one need not sacrifice style or creativity for a clear conscience.
Our founder, Sofiya Deva, sat down with Lela a few days ago as they were preparing for our upcoming pop up, and talked to her a little about her journey, and what they envisioned to be the future of fashion.
Lela: That really resonates. And we tried to bring that into the experience at Sept. It’s not all about selling. It’s about discovering something new, and finding the right fit and story for you.
Sofiya: Lela, thanks so much for the ongoing support, and the insightful chat. I can’t wait for the pop up this Saturday. Is there anything else you want to say or share?
Lela: I’ll just encourage everyone to shop local, small and sustainable this holiday season. Together, we can make a difference.