Project Mutuba:A Custom Gift for Adobe’s Business Ambassadors
Our mission at The Postcard Edit is to create a path to market for artisans while, more soulfully speaking, creating a path back home to ourselves through intention setting, slow fashion and self expression. We believe we all need moments of calm, introspection, insight and beauty. And this holiday season, we were thrilled to partner with Adobe to create […]
Visible Change: Ambika Singh
Our Visible Changeseries spotlights change makers, whose intentions, dreams and lifestyles offer us a window into making, shaping, sharing and shopping in more sustainable and conscious ways.Our latest segment features Ambika Singh, Chief BossLady @Armoire.Style Ambika first landed on our radar as a fellow WOC entrepreneur, and we’ve since been lucky enough to land in Armoire’s fabulous shared […]
From our Founder: I quit my job and started an artisan brand. Here’s what I learned.
A year ago, I made a dramatic pivot in my career. I left a successful position as a marketing executive, and founded (and self funded) an artisan-centric start up called The Postcard Edit. I’m sure people close to me have at times wondered whether I’m having an early mid-life crisis, and I myself have marveled at […]
Getting Serious About Sustainability With Lela Orr
At The Postcard Edit, we believe in the simple sentiment that we’re stronger together. And when it comes to sustainability, we’ve long felt that cooperation should be the primary instinct and competition, the secondary. That’s why we love partnerships with like minded brands and have collaborated with amazing businesses and marketplaces, like Olivela, Sudara and Armoire […]
Seven Ways to Style an Oversized Silk Scarf Without Looking Stuffy
There’s something about a beautiful silk scarf that makes you feel powerful and sensual at the same time. That’s probably why oversized silk scarves have traditionally been status symbols, used to signal wealth and influence, but also why we sometimes associate them with a bygone era, or an overly formal look. What if we could […]
The Ultimate Guide to Intentional Gifting + Styling this Holiday Season
. As we write this, hundreds of millions of people around the world are celebrating Diwali, also known as the Festival of Lights. Soon, Thanksgiving, Christmas, Hanukkah, and the Winter Solstice will follow. It’s the time of year where across cultures and traditions, there’s an emphasis on hope, faith and love. The winter season, though […]
Visible Change: Niha Elety
Our mission at The Postcard Edit has always been to create a smaller, stranger world by honoring artisan voices, helping preserve traditional crafts and curating collections that invite us to reimagine our relationship to our body and planet. In that spirit, we’re kicking off a series of interviews fittingly called Visible Change, with change makers, whose intentions, […]
Block and Screen Printing in Sanganer: A Brief Introduction
The scarves in our Intuition Series are created in partnership with artisans in Sanganer, near Jaipur, India. Many of our artisans have inherited their knowledge and know how through their families, and their art and skill have been passed down over multiple generations. While working with them, we’ve had the pleasure of learning more about their […]
Embracing Uncertainty
All of us have had to come face to face with uncertainty in the last few weeks. At every level of our lives—the professional, the personal, the collective—we’ve had to rethink not only how we do things but who we are. When we first conceived The Intuition Series and its theme of: navigating transitions and learning to […]
Reimagining the Luxury Scarf
The allure of a beautiful scarf is unmistakable. It can immediately lend a feminine sophistication and sense of mystery to any ensemble, and is as versatile as it is distinct. Our founder Sofiya Deva recalls, “Growing up, I saw my mom often wearing traditional dupattas and I still remember closely studying how she’d style it, […]
